Choosing the most appropriate commercial sign for a business can have a highly significant effect on attracting customers. Also, it may help build brand recognition.
The rapidly growing commercial landscape in top countries like Saudi Arabia is driving new developments. It is also resulting in significant demand for superb-quality signage.
Joining hands with a reliable signage supplier in Saudi Arabia may help in coming across the best guidance. Having some knowledge about commercial sign requirements may help avoid unnecessary hassles, like penalties from higher authorities.
Why Understand the Rules of Commercial Signage?
Having a proper understanding of the rules behind commercial signs may create a big difference for businesses. The regulatory guide in and around Saudi Arabia provides a crystal-clear roadmap to navigate:
Standards of the city
Requirements
Approval process for outdoor advertising.
The regulatory guide refers to a detailed set of regulations that has been issued by the municipality to govern the best ways to design, install, maintain, and permit commercial signs within the city.
The consistent principles at the time of designing commercial signage include:
- Arabic must be given equal importance
- Greater visual prominence must be given to Arabic apart from other languages
- Arabic letters must typically be placed first or on top
Smaller font with less contrast may lead to rejection at the time of authority review. Taking help from a well-known commercial signage supplier may help you choose the best sign for your business.
Now, why not peep into the typical proportions and placement?
What Placement Conventions Must Be Followed Strictly?
In Saudi Arabia, Arabic text must not be mistakenly in a smaller font than other languages. Instead, it must be in an equal or larger font. Such a design concept may make the brand look prominent.
Now, the reading direction also matters a lot. Arabic script is written from right to left. Is your commercial sign available on a dual line? If so, then Arabic letters must appear on top. It may also be placed in the first reading order for the convenience of viewers.
Simply pasting Arabic text next to an English-oriented layout may not serve the purpose. Pairing the same with logos, icons, and directional arrows by mirroring their arrangement may be a great idea.
For shopfronts and public-facing signs, consistent pairing of scripts must be prioritised. Are you planning to include English with Arabic script? Then better to make sure that both of them appear on the face of the same sign.
What about Translation Accuracy?
Presenting every Arabic word on the commercial sign is very much essential. But it must be technically compliant and executed properly. Otherwise, the entire brand credibility may get damaged, finally causing confusion.
Some practical points to consider are:
Machine-translated Arabic words must be proofread before finalising
Following Arabic typography with appropriate typefaces for signage
Paying special attention to letter spacing in Arabic. It is different from Latin script
For clean readability, diacritical marks are omitted on signage
These are some vital requirements to consider when designing commercial signs in Arabic Language. Are you planning to design attractive signage for your brand for an exhibition? Better to take help from a trustworthy exhibition signage supplier in Saudi Arabia like SignEx for an effective outcome.