The Saudi Arabian streets are redefining the rules of signage in each store, and yours is right in the middle of it. Municipal rules for business signage have come into effect in the Kingdom. Whether it’s the requirement to use Arabic first or strict regulations on the size and lighting of the sign, it will impact all stores, offices, and restaurants. With the help of a leading signage company in Saudi Arabia, it is possible to convert this chore into an opportunity to make your mark.
Under the new laws, Arabic is to be prioritized over English when it comes to signage, either being second in position or completely missing from the signs. There are also certain size, installation height, and lighting requirements, depending on the type of road. One needs to obtain a permit to put up the sign via the Balady website. Should one break these laws with regard to the sign, there will be an adjustment period. There are penalties for not doing so.
Top Saudi Signage Rules That Every Business Owner Should Know
The signage law of Saudi Arabia provides standards for business signage with regard to language, design, placement, size, and permits. It is important to be aware of these standards.
Arabic must lead the sign
All signs for any commercial activity must have the company name written in Arabic. This cannot be waived. According to the National Arabic Language Policy, Arabic should always feature clearly on commercial signs, contracts, and advertising material. Arabic can be used together with English and other languages, but Arabic should always precede all others and be prominent (Source). The Arabic name should exactly match that in your municipal license.
Sign content must match your license
The material that can be displayed on your sign is strictly limited to the content present in your license issued by the municipality. No additional slogans or product lines can be included on the sign, as the content has already been authorized.
Check local signage requirements first
The Saudi signage regulations may differ depending on the locality, building, and activity being carried out. It is important to know the regulations of the specific location prior to making an order. This saves money by reducing the cost of designing and installing the sign twice. The outdoor signage supplier in Saudi Arabia should also be familiar with these regulations.
One sign per storefront
A sign is permitted for each commercial business only on the ground floor. If you erect a sign perpendicular to a parallel sign for the same business, then there is a minimum distance that should be observed between them.
Illumination must match your district
Signs should conform to the lighting specifications set out for your urban category. It is not acceptable to have signs that have too much lighting, causing a nuisance to the drivers and the neighborhood. The lighting should be according to the lighting requirements of the surroundings.
Conclusion
A good sign should strike a balance between branding, visibility, safety, and compliance. While you wish that people would see your business, there should also be compliance with the regulations of the building as well as its surroundings. The best way forward in this regard would be to ensure that you do your homework on regulations first before moving forward with your sign.