Opening a new store in a shopping mall can be exciting. The interior, the products, or the brand colors everything seems attractive to you; however, there is an important question that may arise: “Where is the signage? A storefront sign may look like an integral part of your newly opened shop. However, in landlord-controlled commercial properties, putting a sign above your entrance is rarely as simple as manufacturing it and fixing it to the wall.
The design, dimensions, materials, lighting, and fixing method of signage must align with the property’s requirements. For retailers, restaurants, offices, and other commercial tenants, understanding the signage approval process early can save time and avoid unnecessary redesigns; for organizations working with professional digital signage display manufacturers, expertise and experience matter when creating accurate signage.
Now let’s explore this blog to understand how to get signage approval in malls and landlord-controlled sites.
Why Mall Signage Approval Is Different
Standalone business premises give a company considerably more freedom over how it presents its external identity. The overall structure and scenario of a mall is different. Dozens of businesses may operate under the same roof. The property has its own architectural character, customer experience, operational requirements, and visual standards.
In such a situation, your sign needs to do two things: represent your brand and respect the environment where it operates. This is why a signage concept that looks excellent on a computer screen may still need some changes before it can be approved for a particular storefront.
Professional signage providers approach signage manufacturing projects by considering the location, purpose, visibility, dimensions, and material during the redesign stage.
Considering signage types and essential features early can make a meaningful difference when working with controlled commercial sites.
What Is a Landlord-Controlled Signage Site?
A landlord-controlled signage site is a commercial property where the property owner, mall management, developer, or design team creates the requirements for modification, branding, and signage. It applies in different environments such as shopping malls, retail centers, office complexes, hotels, commercial buildings, and hospitality properties.
Some signage providers offer detailed signage manually. Other times, they may have specific guidelines, technical requirements, or procedures to follow. This means no single signage design automatically fits every location.
What Does the Signage Approval Usually Involve
In this section, we will discuss the signage approval journey, which usually involves several steps, such as:
Understand the site requirements
Before designing any sign, try to gather essential information, such as:
- sign locations
- Maximum dimensions
- Permitted materials
- Illumination requirements
- Brand guidelines
- Electrical requirements
This stage is easy to overlook when a project works under a tight opening date.
Conduct a site assessment
A floor plan can provide useful information, but an on-site assessment can reveal project details you shouldn’t miss. The signage provider’s team needs to understand several factors, such as:
- Wall structure condition
- Availability of mounting surfaces
- Electrical access
- Sign positioning
- Installation access
- Potential obstructions
The signage process mainly starts with thorough consultation and an appropriate analysis of dimensions and installation requirements.
Prepare the approval submission
A mall or landlord may request a signage submission before fabrication begins. Depending on the property’s requirements, the submission may include several factors such as:
- Signage artwork
- Dimension
- Material and finishes
- Illumination details
- Electrical details
- Brand information
Do not assume that a visually approved channel letter sign in Saudi Arabia will receive automatic approval before proper installation. You need to work properly.
Conclusion
With proper design, approval, material selection, and a proper installation process, your business can get easy signage approval from the authority. If you are looking for a professional and experienced signage manufacturer, you can choose SignEx. You can contact us through our website to discuss your needs.